BC Rich +
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B.C. Rich is a manufacturer of guitars and bass guitars founded by the late Bernardo Chavez Rico in 1969. Currently,[citation needed] most B.C. Rich guitars are manufactured in Asia, but luthiers of the company's custom shop continue to hand-make instruments. The Hanser Music Group, based in Kentucky, USA, operates B.C. Rich. As of 2001[update], no member of the Rico family is involved in the company.