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Roku ( / ˈ r oʊ k uː / ROH -koo ) is an American, privately held, consumer electronics company that sells home digital media products. The company is based in Saratoga, California. Roku manufactures a variety of digital media receivers that allow customers to access internet streamed video or audio services through televisions. This includes subscription-based services as well as services that are available through the receiver free of charge.