Urban Decay +

Urban Decay is an American cosmetics company founded in 1996 by David Soward, Wende Zomnir, Patricia Holmes, and Sandy Lerner. There was a significant dispute as to whether Sandy Lerner wrongfully ousted her former friend and horse trainer, Patricia Holmes, from a "founders role" in the upstart brand. The brand is primarily sold in mid to high-end beauty stores, such as Ulta, Sephora, and recently Macy's. Urban Decay was bought by Moet-Hennessy Louis Vuitton in 2000, before being sold again in 2002 to the Falic Group. In 2009 it was acquired by Castanea Partners, a private equity firm. The label is based in Newport Beach, California, and has a distribution center in Hiahleah, Florida.