The channels to choose from are:
Sky Sport, Sky Movies, SoHo, Rialto Channel, Rugby Channel (With Sky Sport only), Sky Arts.
You may need the coupon code, I can not confirm or deny whether this is the case or not, just in case, refer below.
Here is a photo of the card I received.
TERMS:
Additional Offer Terms: Basic is $48.07 per month. Minimum package required is Basic for 12 months. All fees are correct as at 1 June 2014, are payable monthly in advance and are subject to change (including in the first 12 months). Applies to new and former SKY direct subscribers only (excluding subscribers who have terminated SKY in the past 3 months). Standard domestic digital installations only. Offer does not apply to MY SKY. 12 month minimum term and early termination fees apply. See www.sky.co.nz for details. After the 12 month promotional period ends, full SKY subscription rates apply. To watch the Commonwealth Games you must be subscribed to Basic and SKY Sport. **To receive the Rugby Channel you need to subscribe to Basic and SKY Sport. Offer ends 31 January 2015.
If it turns out to be a localized offer etc you can try this and get the same deal(as a new customer) no hassle:
Credit to kharris at geekzone
You could try ringing 0800 4 SKY TV (0800 475 988)
This is their telemarketers, not their regular consumer line.