Farmer's and Bendon Body are offering to exchange your old bra for a brand new bra (worth $29.95) to the 1st 100 people in each location (Farmers St Lukes, Riccarton and Lambton Quay) this Saturday. Then from Sunday, anyone who brings in a bra to any Farmers store will receive a $10 gift voucher off a Bendon Bra.
Saw this in today's Dominion Post but also found on this site as well.
Update (18/8): Added official links, stores, gift voucher amount.
That's great, I wonder what the selected stores are!