Vogel's celebrates 50th birthday with 1967 pricing
The company baked its first loaf in a small bakery on Farmhouse Lane in Auckland in the '60s, and sold it for just 14 pence - or 28c in today's money.
Customers have to buy one loaf at the 2017 price (RRP$4.99) to get a second loaf at the 1967 price. The deal excludes the gluten-free range.
If you read the article it is actually only the second loaf that is discounted, also excludes Gluten Free range.
I will update the post to make this clear.