Seems like a very good price for a decent rugged cable. Normal price is $25, cheapest I can find is $19 in Noel Leeming. Can pick up in store to avoid delivery cost.
Blurb:
The Smaak™ Voltage Charge/ Sync Lightning™ cable allows you to connect your device to your personal computer for charging and data transfer, or connect to your car/ wall charger to power up your device anytime.
- MFI (made for iPhone, iPod, iPad)
- Charge and Sync
- Anti-tangle Flat Cable
- Compatible with all Apple Lightning connected devices
Showing as $24 right now fwiw