From the image it looks like it includes a full-sized lipstick, a miniature Modern Muse perfume, foundation sample, and other skin care trial sizes.
Gift available from 22 July to 9 August 2015 or while stocks last. Buy two Estée Lauder products, one being skincare to qualify for your free gift. One per customer. Excludes gift sets, accessories, refills, nail lacquers, discounted or promotional items.
See above link for a list of Life Pharmacy locations that are participating in this offer - it looks like it's the ones that carry Estee Lauder in their store. The list is quite long.