Received via email marketing, appears to be targeted to existing customers.
”This offer entitles you to 20% off your 1st and 2nd box when you unpause your subscription before 09/02/2021.
The offer is only available to HelloFresh customers with a paused subscription.
The discount excludes Gourmet, Dinner to Lunch, Fresh & Fast meal upgrades and Add ons.
Delivery fees may apply. Full T&Cs available online.”
This is a good post, but bare in mind discount is awful. 50% is the go to for discontinued subs to give a comparison posted recently :)