Mitre 10 Online Prices Vs Instore Price and Price Guarantee

Friend was looking for an insinkerator E20 - Bunnings has it for $199 online. Mitre 10 has it online for $200. I told my friend to go to Mitre 10 and use their price guarantee to get it for $169.15.

Friend goes to Mitre 10 and the instore price is $199. D'oh. He bought it anyway to save an extra trip to Bunnings (plus he gets airpoints).

This is not the first time I've noticed this - I've been caught out a few times now looking at the online prices and shooting down to Mitre 10 only to find the instore price coincidently happens to match the local bunnings price.

If the price was the same, I'd rather support Mitre 10 anyway, being locally owned, but still get that feeling of disappointment going down there hoping to get another 15% off. It's annoying that they can't just advertise the right price online given it's only $1. I do wonder if this is a deliberate ploy which cleared worked in this case as they got a sale out of it.

Is it misleading advertising/prices when their instore price is lower than advertised?

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Mitre 10
Mitre 10

Comments

  • Just saw this on the Mitre10 pricematch page

    If you find the same product cheaper from another Mitre 10 store or online at www.mitre10.co.nz we'll match that price. The in-store price may be lower than that advertised.

    What happens if Mitre 10’s in-store price is lower than Mitre 10’s advertised price?

    Mitre 10 competes in a competitive market where we respond to our competitors’ price changes. This helps to ensure that our customers get the best possible value. Occasionally, our in-store price will be lower than our publicly advertised price. In those circumstances, our in-store price will be used for the purpose of the Price Guarantee.

    https://www.mitre10.co.nz/price-guarantee

    • +2

      I think that extra clause may have been my fault!!

      [Sorry, had to log in to share this story. Been a while]

      Last year I was wasting time, waiting for partner to finish shopping inside Mitre 10. I'd probably had too much free coffee at the Tradies counter out back.

      I noticed a hardware item (window vac?) on the shelf at a lower price than in their current catalogue. Being bored and feeling cheeky, I decided to try price beating against their own store price.

      I took a carefully framed shot of the item and shelf pricing, and presented it to the customer service counter, along with their catalogue listing.

      The guy was semi-convinced and got 3/4 the way through the price beat process. Then he got suspicious and asked to see the photo again. (Up to this point, he hadn't actually asked for the name of the 'other' store.)

      He looks and says, "What store is that? It looks a lot like our shelf pricing labels.". I said, 'Yeah, it is. Down in aisle 7, just over there. I'll show you if you like!"

      He splutters a few times, and says outraged, 'You can't do that! We can't price beat ourselves!. Tears up the paperwork.

      In Choice Cheapies style, I protest and point out that I had complied with all the requirements of the Price Beat (the above clause didn't exist then.) Wasn't my fault if they hadn't updated their own shelves. What's the problem!! There was an advertised price, and a lower store price for the same product. That it was their own store price was irrelevant.

      I'd never actually expected it to work anyway. Was just filling in time and having some fun. And you never know, I might have got lucky!

      The guy bubbled. spluttered and fumed but couldn't actually refute my arguments. The store manager got involved. Decent bloke. I told him I hadn't really expected anything to come of it, but worth a try. I told him he owed me for half an hour of my time, educating his staff and pointing out that someone hadn't done their job properly, updating the shelves.

      The manager saw the funny side of it, and we had a nice chat, mostly me complementing him on his store and some of the knowledgable staff there who I regularly dealt with.

      He laughingly refused to honour the price beat, but to the disgust of the listening customer service staff, he gave me a $20 voucher at the store cafe, for coffee and snacks. (Which was worth more than the price beat anyway!)

      Made me laugh to see that they now have upgraded the paragraph to exclude cheeky Choice Cheapies like us. :-)

  • I remember that they specify this in their t's&c's.

  • +1

    This happens because they are either actively monitoring the price, or they have already priced matched.

    It's a good thing. It means they're at least attempting to deliver on their "price promise" (or whatever). Compare to somewhere like EB Games who have a price match, but happily continue to charge $100 when elsewhere are charging $30.

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