Jetstar has theirs right now, so June 9th or 10th every year. Kogan has theirs during September.
Which other companies do the same thing?
It's very easy to remember Black Friday/Boxing Day/Back to School sales etc, but it would also be good to know if it's worth waiting for a birthday sale too.
Some companies "celebrate" your birthday: your health insurance and life insurance premiums go up on your birthday!