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1-Week Free Trial @ Grossr (Meal Plans and Recipes Auto-Shopped through the Supermarket)

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1-Week Free Trial @ Grossr (Meal Plans and Recipes Auto-Shopped through the Supermarket)
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AssociatedWyo 94 on 19/07/2022 - 19:18 grossr.com (306 clicks)
Last edited 18/10/2022 - 10:43 by 2 other users

Grossr is a meal kit alternative, where you choose a meal plan by local chefs, and then auto-shop the ingredients through your local supermarket (with click and collect or delivery), or create instant ingredient checklists on your phone for easy in-store shopping. You get new recipes each week from the plan, and can also access our library of additional recipes to add to your shop.

We have 4 meal plans to choose from - one which is adult weeknight dinners, one that is family-friendly, one that is gluten-free and one that is low-Fodmap. You can scale recipes to the servings you need, remove staples you already have, swap ingredients (or recipes) you don't like, and add other supermarket products to the same shop.

It's $4.50/wk or $16/month, and we currently have a 1-week free trial when you subscribe to any meal plan :)

Really keen to hear any feedback! You can message us on Facebook or through the website with thoughts.

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  • Foodie on 19/07/2022 - 19:38
    +1

    Interesting, are you able to indicate how much the weeks recipies cost for ingredients.
    I realise its quite configurable but is there any kind of indication you could give?

    • AssociatedWyo 94 @ grossr.com on 19/07/2022 - 19:45
      +1

      Thanks Foodie, yeah food prices are getting bad - we don't at the moment but it's definitely something we're talking about & want to add. Appreciate the feedback :)

  • tribernate on 19/07/2022 - 21:28

    Interesting, I like the sound of this. Are the meals planned using seasonal veggies, etc? Is it easy to select meals based on the likely approx cost of those meals?

    • AssociatedWyo 94 @ grossr.com on 19/07/2022 - 21:40

      Yeah! All of the recipes in the meal plans are based on in-season veggies. That's really important for us in making the meals more affordable, available, and tapped into what's locally grown.

      We don't have shopping list price estimates hooked up yet unfortunately. The 'Weeknight dinners' meal plan is always designed to be affordable and to use ingredients efficiently (on average it's about $6 - $4 per plate for a family of 4), and the Family-Friendly Dinners are also very affordability focused :)

      If you use the 'auto-shop' feature, you can get all of the required recipe ingredients (minus things you already have / don't like, which you can remove) into New World within about 2 mins, which will tell you the exact grocery shop price. Of course, New World is about the most expensive, so it will also depend where you shop.

      I hope that helps! We'll be looking at the best way to show price indications soon :)

  • eXDee on 19/07/2022 - 23:33

    1) Is the name Grossr meant to be like Grocer? If so, it may be confused by the increasingly popular supermarket price comparison app Grocer.nz. But secondly, having the word gross in the name of something associated with food seems like a strange choice to me. It's like the company that named their ISP and phone service TerribleTalk.

    2) Assuming that you don't intend on having past recipes you've used previously behind the paywall - ie like how HelloFresh let's you see what you've had in the past, would you consider integrating with the popular recipe app Whisk? Ref https://developers.whisk.com

    • saxasianguy on 20/07/2022 - 07:24

      I was just going to say lol how much grosser can veggies get!!

    • RichardMelbourne on 20/07/2022 - 11:46

      Completely agree re the name - seems like "grosser" (more "gross" than something else), than "grocer".

  • Bill on 20/07/2022 - 01:41
    +4

    These concepts aren't new at all. All offering the exact same thing.

    https://www.stuff.co.nz/business/128192076/mealplanning-tech…

    https://www.stuff.co.nz/business/prosper/129204858/the-mothe…

    I don't mean to take a dump on this, but I find these so baloney, charging for recipes.

    This one isn't priced too outrageously, but I remember reading the second article about the mother of 4 that charges $11.90 per week and she has a goal of 650 subscribers. For recipes that can easily be pulled off the web or even the hello fresh catalogue, she is expecting to earn $400000 per year for it?

    This has got to be a 21st century problem where people don't know how to cook anymore. There are limitless recipes on the internet. Only now has it become an issue of not being able to cook without instructions.

    • Splashyminion on 20/07/2022 - 03:04

      Very well said bill

    • Surreal on 20/07/2022 - 08:33
      +3

      That is how the 21st century service industry works - you only need to streamline a small part of a few people's lives (1000 customers perhaps) to be adding value.

      • Bill on 20/07/2022 - 12:54

        And it's always subscriptions, like 1000 mosquitoes all sucking a bit of blood each. You'll run dry without even knowing.

        People spend their money however they want, if they think the service provides enough value, good for them, it's a win win.

    • AssociatedWyo 94 @ grossr.com on 20/07/2022 - 09:47
      +3

      Hi Bill, agree that there are many of the same thing popping up, which often seem over-priced.

      The top article you've linked to is about our beta launch; that's my co-founder Nick in the main photograph, who developed our supermarket integration tech. That ability to create a meal kit through the supermarket does add value for people, beyond simply recipes. Since that article we've innovated to become a marketplace which gives most of the profits to the chefs, charities, and restaurants which provide their recipes - so doing things differently.

      • Bill on 20/07/2022 - 13:13
        -1

        The idea is good and all, if people really value the service enough to pay for it, everyone's grass is greener.

        Your supermarket integration tech is just the ingredients formatted into a shopping list at New World. This is obviously very lucrative for NW as it is essentially becoming the exclusive supermarket of everyone who subscribes at no cost to them. This strengthens the grip of the supermarket duopoly, but it is an easy route to start with.

        The chefs, charities, and restaurants which provide their recipes are getting a small cut of the pie. Becoming the exclusive supermarket for people without considering specials, competitor pricing is going to be far more profitable for NW, on top of their current profits. I know diversification is a likely route for the future, unless you get bought out by NW, or worse, they decide to make a competitor because this seems like a high margin business to me.

      • Bill on 20/07/2022 - 14:20
        +2

        By the way, your website is good. Good enough to be made by a template builder. Did your co-founder from parkable really build it from scratch by himself?

        But then I did some more digging, and it looks like a template either from your host vercel, or some other non wordpress template. Maybe not as much of those "coding skills" were actually put to use as I had envisioned from the stuff article.

        All your recipes seem to be available for free in the library. Is the subscription just 4 or 6 of those recipes or is the library just past recipes? From what I can tell, the only benefit of a plan is to autoshop, along with maybe newer, season tailored recipies.

        Your subscriber agreement has everything pretty much covered although I'm not too sure how much "You hereby agree to waive the application of any law that may limit the efficacy of the foregoing agreement to defend and indemnify Grossr Indemnitees." would stand in court.

        I also noticed your photos look good. Too good. I don't know where you get your images from, but it's stock because there's a dozen other website that all somehow made a similar recipe yet got the exact same photo.

        • AssociatedWyo 94 @ grossr.com on 21/07/2022 - 01:01

          Hi Bill! Nick did build the website from scratch and by himself - he's just that good ;). All of the 'Weeknight dinner' recipe photos were taken by me, along with most in the recipe library, and the chefs all take their own photos as well!

          The meal plan recipes are exclusively for those who subscribe to them, and the 'recipe library' has recipes that people can add into their shop once they've subscribed. We want to give people more opportunity to select the recipes they like, outside of the new recipes they get each week.

          • Bill on 21/07/2022 - 12:55

            @Wyo 94: I've got to say I'm impressed by Nick, even more impressed he hasn't jumped ship out of NZ along with every other non-benefit receiving person yet. It's more cost-effective now to outsource this kind of work rather than trying to get it done locally.

            What makes the meal plan recipes that are exclusive special compared to the free ones?

  • unusualbird on 20/07/2022 - 13:11

    Are there any meal plans for vegetarians or vegans?

    • AssociatedWyo 94 @ grossr.com on 21/07/2022 - 00:56

      There aren't at the moment unfortunately! We will certainly be adding veggie and vegan meal plans in future. Quite a few recipes in our 'recipe library' (which is accessible to everyone with any meal subscription) are veggie & vegan, but they aren't in a 'plan' format at the moment.

    • AssociatedWyo 94 @ grossr.com on 29/07/2022 - 19:26

      Hi unusualbird - we've just released a vegetarian meal plan, which you can find here: https://grossr.com/meal-plans/vegetarian-winter-dinners-hy

      Let me know what you think!

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