I knew it, I bloody well knew it. I even mentioned as much on this deal https://www.cheapies.nz/node/27358 back in May last year and had people flat out telling me I was wrong.
From Stuff https://www.stuff.co.nz/business/300681806/the-warehouse-gro…
Online retailer 1-Day, owned by The Warehouse Group has been fined $840,000 for promotional claims, which were likely to mislead shoppers about how long its daily deals would run for and the quantity of stock available.
Commerce Commission fair trading general manager Vanessa Horne said 1-Day, which now trades under TheMarket, promoted its daily deals “for today only”, despite often rolling them over consecutive days.
The online store had also been programmed to progressively reduce the quantity of stock displayed as available throughout the day, meaning consumers were often not seeing accurate information about the stock available or how long the offer would be available, Horne said.
By representing that the sales offer period and amount of stock was limited, consumers were encouraged to make quick purchasing decisions and may have been deterred from taking their time to make decisions about buying products, or from shopping around before buying, she said.
The promotion of daily deals and use of a countdown timer between 2016 and 2020 gave the impression that goods were available at an indicated price for a limited time, and a stock level indicator gave the impression that stock was running out.
“In fact, often neither of these things were true and on many occasions the goods were available at the same price the next day,” Horne said.
Crafty buggers aye! I always thought that wording was terribly misleading, especially when you'd see it beside the same products that were at the same price week after week!
I wonder how much business they've lost or gained since moving to the Market? I know I used to visit their old site nearly every day but now I only look at them when there's a deal posted on here.
so who pockets the money? does it get paid back to customers?