Just noticed both the Amazon Fire TV stick & stick 4K Max on the Noel Leeming website, then came across the article below on Geekzone:
Amazon has announced new Fire TV devices and a local experience for customers in New Zealand, including its new Fire TV Stick 4K Max, and a full HD streaming media device, Fire TV Stick. Both devices come with Alexa, thanks to the included Alexa Voice Remote, with dedicated power and volume buttons to control your compatible TV.
Fire TV Stick 4K Max will retail for NZ$ 109 and Fire TV Stick will be NZ$ 89. Both devices are available to purchase from today at all leading consumer electronics retailers including Noel Leeming, JB Hi-Fi, PB Tech and Harvey Norman.
Looks like they fire sticks are going for between $67-$69 at the above retailers?