Looks like the lowest price we've ever seen in NZ. Extremely popular at $300 USD when posted on r/buildapcsales. When converted from NZD to USD it's about $280ish USD
If you've already got an AM4 system this is the best upgrade you've can get if you're primarily gaming. 5900X and 5950X are better if you need a huge amount of cores.
If you're building new you might be interested in the Intel i5 13600K(F) but that one goes for around $550. Alternatively the AMD Ryzen 5 7600X is going for about $480 but is only 6 cores and has more expensive motherboards.
Here are some meta reviews that include the Intel i5 13600K(F) and AMD Ryzen 5 7600X if you want to see how they compare.
CL won't honour it (they never do), they've stuffed up and set the price to the same as the 5800x :
https://www.computerlounge.co.nz/shop/components/processors/…