My old man just got a few quotes to get hearing aids and they start around $4k to 12k!
I tried on the ones that my mom has for shiz and giggles and it just sounded just like my airpods/sony noise cancelling headphones but on the "Transaparent" /voice mode where voice is amplified and other background noise slightly dampened.
I get medical grade stuff are expensive, but to be honest in the last year I have fixed mum's hearing aid disconnecting from the tv (it came with a transmitter to connect to tv) and the argument that medical grade stuff need to work all the time vs consumer grade stuff doesn't really hold all the time.
I feel like they are paying old people tax where if it wasn't for me, they were just going to approve the payment from their retirement funds.
Symptom of a captive audience maybe. What else are people to do? Same applies for many of those things that cost more than what you might think is reasonable - weddings, boats, mobility, learning diverse, etc.