Domino's - Different Price for Different Accounts

Foodie on 23/02/2024 - 10:38
Last edited 23/02/2024 - 10:38

An interesting thing to note regarding two emails I received from dominos.
It's along similar lines a while back where people were complaining about varying prices/offers from McDonalds.

On 1 account, i received codes for 3 Pizzas 3 sides for $34 delivered, $29 pickup.
A few seconds later I also got the same email to the same email account using ±dominos@gmail.

Same deals but $1 cheaper.

Although only $1 cheaper, just find it interesting that they are starting to do this.

General Discussion

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Comments

  • mikebb on 23/02/2024 - 10:42

    I got an email from dominos offering 50% off pizzas as I hadn't ordered in a while - the code is unique. Unfortunately it doesn't seem to work (not valid at this time of day) no matter the time selected.

  • CheapAzChips on 23/02/2024 - 12:33
    +1

    It's quite a common marketing technique called A/B testing: send different offers to two groups of people and track their orders through to completion. Then work out which one was more profitable. If reducing the price by $1 got enough extra orders through the door to make up for the reduced margins, it was worth it.

  • hamza23 on 23/02/2024 - 12:44
    +1

    Did you have different stores set on each?

    • Foodie on 23/02/2024 - 17:56
      +1

      Nope, both the same store. Different codes though

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