Mitre10 or Other Product Sellers Inflating Price Way Too Much

Mitre 10 is inflating prices on many of their items, and it's becoming quite excessive. Last week, I noticed they were selling a Kiwi Camping tent (Kiwi Camping Kea 6) for $799, while the Kiwi Camping'ss own site, which lists Mitre 10 as their exclusive retail store, and advertised sale price is $599. To make it worse there are only online stores which even sell for $499!

https://www.kiwicamping.co.nz/product/2020-kea-6-recreationa…
https://www.mitre10.co.nz/shop/kiwi-camping-kea-6-recreation…
https://www.land-sea.co.nz/product/4520/kiwi-camping-kea-6-r…
https://www.equipoutdoors.co.nz/kiwi-camping-kea-6

Another example is the "Cheap as Deal" I saw today, where Mitre 10 advertised a 60% discount on Selleys Cleaning Wipes, dropping the price from $22.98 to $9 (https://www.mitre10.co.nz/shop/selleys-cleaning-wipes-100pk-…)). However, Bunnings already sells these wipes for $8.48 (https://www.bunnings.co.nz/selleys-white-cleaning-wipes-100-…)), which is lower than Mitre 10's so-called super special deal price. Their “super special deal” is more expensive than the regular price at Bunnings. This is just absurd.
Mitre 10 needs to get their act together. This kind of pricing is not just misleading, it’s outright wrong.

Related Stores

Mitre 10
Mitre 10

Comments

  • +1

    While I agree most things at M10 are overpriced, the second point about Bunnings having a lower regular price isn't exactly true, most things at Bunnings are also overpriced. It's well known that Bunnings will drop the price of products M10 have on special so you they don't have price beat.

    Edit: In saying that, I see on the Bunnings power pass app those wipes have a retail price of $16.55 at Bunnings.

    • Agree they both do, but who does cheap as deal and Kiwi camping examples? they are saying to the customers that they make anyone fool and catch them in their trap. I have seen a shift in the marketing strategy of Mitre 10 in the last 1 year Kiwi Camping must be given at least 50-60% cheaper price on the advertised retail price but they are adding another $200.

  • +1

    The reason those wipes are under $9 is that Bunnings actively check prices and adjust them in order to meet their "lowest price" promise. In comparison Mitre10 don't seem to do this (or at least until they've lost a bunch of cash on price matched sales).

    In the end stores can charge whatever they like. That's why you need to ship around and not choose to purchase from the overpriced stores. If everyone did it then the price would be lowered. Weirdly there are still plenty of people out there who don't bother, or even weirder those who pay more "because it must be better. It cost more." (Yes, even on identical products).

    • +2

      Totally agree on that last bit "because it must be better. It cost more." I know someone who buys from NW and not from PNS. Same items are cheaper in paknsave, but cuz NW is more high end looking and has some nice touch to it he buys from there saying they are better. Ridiculous. Not to mentioned, both are owned by same company. lol.

    • Also with Bunnings any successful price beats will automatically generate a message to head office, and prices across the chain are then automatically lowered to match.

      Bunnings also have their own exclusive product SKUs created by the big powertool brands, so they can't be price matched.

      • +1

        Not quite.
        Yes, successful price beats are sent through to Bunnings Support Office but the pricing is not automatically lowered.
        Sometimes prices are maintained even when a competitor is cheaper as it actually makes sense to offer a price beat to a small number of customers who challenge rather than taking a margin hit on all units globally.

        All stores have price checkers whose sole purpose is monitor local competitor pricing, adjust product pricing according to a set matrix and advise other stores/support office.

        Source: I oversaw this process for many years in management roles within Bunnings. It was a few years ago so the process may have changed slightly but that is the general idea of how it works.

    • -2

      even weirder those who pay more "because it must be better. It cost more."

      It's frequently because they were influenced, probably at an early age, by someone else who was probably also an idiot.

      You will often hear people say, 'You get what you pay for.' It's hardly ever true, but people parrot what their parents / grandparents told them, and unfortunately, their parents / grandparents (in many cases) were just as foolish.

      You'll also find the same type of person appealing to 'evidence' that they know is true because they have a personal example. Often just as stupid, since a small sample size (sometimes even of one!) means very little.

      There's no point in trying to help such people though - just smile and walk away, and let them carry on as they are.

    • so you mean, Bunning people have changed the price at 8 AM as soon as they see cheap as deals? I do not think that is the case.
      and what about the camping gear? price difference is $200. and it is for all of their camping gear. Kiwi camping sells only at mitre10 and I assume they would be giving at least 50% on their retail price. I reckon its new marketing strategy of Mitre10 to

      • The cheap as deals are live on the Mitre 10 website by midnight Friday, so there's bound to be someone at Bunnings head office to adjust their prices before stores open at 6am.

        As for camping gear, sure it's a rip off. Like cookware, these items compete not with Bunnings but places like Torpedo7, Burnsco and Kathmandu (and Briscoes for cookware) but their prices are never competitive. It feels like it's intentional so that it would draw whole families into the store, and have them spend money while they're there. It sort of reminds me of those Noel Leeming sale events they used to host in ASB Showgrounds - apart from a few loss-leader items shown prominently on ads, there's nothing particularly special. Yet I see huge queues of people with their shopping trolleys full of stuff, most of it selling close to RRP.

      • Bunning people have changed the price at 8 AM as soon as they see cheap as deals?

        It's not always that really, but yes, they adjust their own prices all the time in response to what M10 is doing

    • +1

      I know someone working at Bunnings, their whole job is to go around adjusting the pricing of stockthey get a big list every week sent from head office, and minor updates during the week on top.
      most stores have full time employees for this, thats all they do all day everyday.

  • Vote with your wallet. I don't think there's any rule that stores must sell products at RRP.

    Like others mentioned Bunnings adjusts their prices whenever Mitre 10 has cheap as deals. Also that tent doesn't look to be actually stocked in Mitre 10, they just order it from the supplier if you order it through them. And to be honest who is buying tents at Mitre 10 anyway? It's definitely not the first place I'd look.

    • I don't think there's any rule that stores must sell products at RRP.

      Might even be illegal to try to enforce that - sounds like it would be a cartel to me?

      • Yeah. I’m a little confused as to what the issue is if OP has found products cheaper elsewhere. Just buy them there instead?

        • I completely agree - its a free country, so you can choose to pay more, or go somewhere with a lower price.

  • +1

    Almost everything I buy at M10 is via price match. Some products they get round that by having home branding, exclusive model numbers or packaging (even if the Makita product or whatever is exactly the same). I guess they have figured that not enough people can be bothered, even though it's very easy using a smart phone instore. They never adjust their pricing like Bunnings seems to. Helps getting the best hardware deal having the 2 stores side by side like in Wairau Valley

    • Agreed - same here. Even on their ‘cheap as deals’ if it’s something I need or would have purchased. As mentioned above Bunnings actively check prices so tend to respond fairly quickly to ‘specials’ elsewhere, including M10 ‘cheap as deals’.

  • +1

    If I need something I always jump straight on their website to compare prices, and to check local stock levels. As a final check I'll usually select the product name and do a quick right click google search, often enough to make it worth checking it can be had cheaper somewhere else entirely though usually at the expense of shipping time.

  • I think it’s great mitre 10 have higher prices…. Please beat competitor price by 15% thank you…. One thing that may catch you out is the price in store can differ to the price online.

  • With M10 - always check their online price vs in store price, I shop at all 4 in the Central Lakes and have noticed many times that the online is cheaper than in store and the other way round too as well as the two being the same so just double check which method is cheapest as ask for that one. Its annoying, but it is what is as - so just be a good cautious shopper and you should have no problem :)

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