Mitre 10 is inflating prices on many of their items, and it's becoming quite excessive. Last week, I noticed they were selling a Kiwi Camping tent (Kiwi Camping Kea 6) for $799, while the Kiwi Camping'ss own site, which lists Mitre 10 as their exclusive retail store, and advertised sale price is $599. To make it worse there are only online stores which even sell for $499!
https://www.kiwicamping.co.nz/product/2020-kea-6-recreationa…
https://www.mitre10.co.nz/shop/kiwi-camping-kea-6-recreation…
https://www.land-sea.co.nz/product/4520/kiwi-camping-kea-6-r…
https://www.equipoutdoors.co.nz/kiwi-camping-kea-6
Another example is the "Cheap as Deal" I saw today, where Mitre 10 advertised a 60% discount on Selleys Cleaning Wipes, dropping the price from $22.98 to $9 (https://www.mitre10.co.nz/shop/selleys-cleaning-wipes-100pk-…)). However, Bunnings already sells these wipes for $8.48 (https://www.bunnings.co.nz/selleys-white-cleaning-wipes-100-…)), which is lower than Mitre 10's so-called super special deal price. Their “super special deal” is more expensive than the regular price at Bunnings. This is just absurd.
Mitre 10 needs to get their act together. This kind of pricing is not just misleading, it’s outright wrong.
While I agree most things at M10 are overpriced, the second point about Bunnings having a lower regular price isn't exactly true, most things at Bunnings are also overpriced. It's well known that Bunnings will drop the price of products M10 have on special so you they don't have price beat.
Edit: In saying that, I see on the Bunnings power pass app those wipes have a retail price of $16.55 at Bunnings.