Shows as $20 on the web site https://www.mitre10.co.nz/shop/philips-essential-smartbright….
But spotted on clearance for $7.50 at the New Lynn store.
Warm white dimmable 10 watts.
Drop in replacement for 115mm rim 90mm cutout recessed lights. Just installed a couple and are much brighter than my old 60 watt e27. Dimming works fine.
At this price they aren't far from what you can pick up from AliExpress so not bad for a brand name sourced locally.
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