Looks to be instore only, can't find any wool rugs this size or brand at that price on their website unless they're using completely different descriptions to what's in the catalogue and instore. Their Black Friday catalogue has the Koo rugs listed, but my store didn't have any of those it instead had Emerald Hill wool rugs for $79.
Only one color/style/brand in the Dunedin store, Emerald Hill Wool Main Rug which was charcoal. Photo https://ibb.co/vHJsfS8
Asked the staff and they said that that was the only style/color available at that price at their store, the catalogue does say that styles and colors available may vary from store to store so ymmv.
Pretty good price for a wool rug this size.
Now that I've laid the first one out on the floor I think it might be a 2 tone brown and not charcoal.