Free pair of Beats by Dr. Dre Solo2 (worth $300) with any eligible Mac purchase.
"Buy a new iMac, MacBook, MacBook Pro, MacBook Air, or Mac Pro, including configure-to-order versions of such products (“Mac”), and elect to receive either (i) 1 pair of Beats Solo2 On-Ear Headphones (Gloss Black, Gloss White, Gloss Red, or Gloss Blue), for which an instant credit in the amount of NZ$339.95 will be applied to your order"
"Education pricing is available to university students, students accepted into university, parents buying for university students, teachers, lecturers and staff at all levels"
Not a bad deal if you're a student buying a new Mac. For example, if you're buying a 13" Macbook Air, the retail price is $1799, the education price is $1709. Then if you can sell the Beats for $200 - $250, you've saved a decent amount off the retail price.
You can also upgrade to Beats Solo2 Wireless On-Ear Headphones for an extra $180.