Powerade +
Type | Sports Drink |
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Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade brands. As of December 2010[update], Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.