PRIME Hydration +

PRIME Hydration
Brand Prime Hydration LLC
Type Sports Drink
Prime (stylized as PRIME) is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted and founded by YouTubers and internet personalities Logan Paul and KSI. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined. It was also promoted through mainstream sports sponsorship deals.
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PRIME Hydration Drinks (Lemonade, Strawberry Watermelon) $1 (BB 01/2025) @ Woolworths Mailer St, Dunedin

expired PRIME Hydration Drinks (Lemonade, Strawberry Watermelon) $1 (BB 01/2025) @ Woolworths Mailer St, Dunedin

Seen at Woolworths Mailer St, Dunedin yesterday. Was still a decent amount left on shelf. Marked as Clearance with BB dates 02/01/2025 for the Lemonade and 18/01/2025 for the Strawberry Watermelon.

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Prime Hydration Drink 500ml $1.50 @ Woolworths (Instore Only, Selected Stores)

expired Prime Hydration Drink 500ml $1.50 @ Woolworths (Instore Only, Selected Stores)

Clearance price at various stores. Stocks are limited. Seems like the white and blue bottles are still priced at $5 at checkout, but staff were happy to change them to $1.50 when requested YMMV