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Braun GmbH ( help · info ) ( German pronunciation: [bʁaʊn], commonly pronounced as "braun" in English), formerly Braun AG, is a German consumer products company based in Kronberg. From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. On 16th April 2012, the Italian company De'Longhi acquired the household part of Braun from Procter & Gamble.