Just saw this of Facebook.
Facebook post states
"Buy a new Annual Pass and get a General Admission family ticket, FREE!
Give the Annual Pass away, or give the General Admission ticket away - it's your choice on how you want to share the love.
Offer only valid until 31 December, Terms and Conditions apply."
(I tried to check T&C's but I got a 404…)
The marketing is all wrong for this one.