This seems to be the cheapest ever as per price spy or price me. The cheapest price before this was around $2200. Have read reviews about this TV before I bought my panasonic OLED and they say panasonic and LG are superior in picture quality but you probably won't notice as the difference might be minimal.
The ambilight has positive reviews and they're saying it makes the feeling more immersive as lights adjust to the sound of what you are watching.
Would be interesting to compare in store, however its only stocked at PBTech Head Office so delivery likely needed. Limited to 60hz.