Yesterday this was $3348 at most stores, today presumably a manufacturers rebate down to $2749 at most retailers and $1 cheaper at JB Hi-Fi.
However! If you use their "Seen it cheaper? Ask for a deal!" live chat function (9am - 5pm), you can get it discounted even further!
I was able to get down to $2199, and looking at PriceMe the cheapest these have ever sold is $2697!
Who did you link to for the ‘seen it cheaper’ part?