Just got this email:
Make winter even more magical with Magic Snow from New World!
Get free Magic Snow when you spend $50 or more this weekend.*
Just add a little water to our Magic Snow and watch the magic happen before your eyes. Pop it in the freezer for 30 minutes and it will feel like real snow!
Okay, Add water, put it in the freezer, will feel like snow.
Ah, colour me stupid, but isn't snow essentially frozen water anyway??