Windows Phone +
Windows Phone is a mobile operating system developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it. Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market. It was launched in the second half of 2010, with a release in Asia following in early 2011. With Windows Phone, Microsoft created a new user interface, featuring its design language called Metro. Additionally, the software is integrated with third party services and Microsoft services, and sets minimum requirements for the hardware on which it runs.