Seems like a good deal for a smart powerboard. Even a better deal if you purchase 2 or more with their on going Power Savings sale (additional 20% off if you buy 2 or more). Only available for C&C online orders or in-store purchases. Stocks seems to be pretty limited so get in while it lasts.
Some stores that I can see in their websites that have them in stock are new lynn, silverdale, papanui and christchurch.
They might be available on their resellers as well but not sure if you can get the extra 20% off 2 or more purchase.
Doesn't seem to give much information on what the plug does but if it's anything like the eSmart Ape Smart Wi-Fi 3 Outlet Surge Protector Powerboard the same as the warehouse one I brought on clearance for $20 which also didn't give much information and I regret not buying two of them. You can control each plug and USB hub with schedules and timers. Also uses the same app.
Mighty ape sells the same board under different name, SmartVU Home: Smart 4-Way Power Board and gives more information. It says all outlets are controllable by timers and schedules and I presume the hub is treated as one controllable.